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Activism has changed the face of mankind and it still benefits society nowadays in various ways. However, Keva Silversmith thinks that activist campaigns are often so far outside the normal course of business that it becomes a challenge for any executive to handle them. What seems to be even worse for corporations and organizations is that executives rarely try to discover efficient ways of dealing with this challenge. Drawing from his experience as a public relations professional, Keva Silversmith wrote “A PR Practitioner’s Guide to Activist Groups: When and How to Respond.”
In his book, Keva Silversmith refers to the lack of action from the executives’ part in terms of naivety, which – in his opinion – can be both individual and institutional. He claimed that activist groups often use well-planned strategies and tactics in order to exploit this naivety, and that some of these tactics have been valid for over fifty years.
Furthermore, K. Silversmith looks from a different point of view at a company’s response to activist demands: it is firstly a business decision, and only secondly a communication-related undertaking. It is at this point that the public relations department is overwhelmed by the demands for help of both clever activists and weary executives.
Keva Silversmith uses present-day examples in order to back-up his claims and to provide an efficient practical and philosophical approach to engaging with activist groups. Whether you are a business executive, an entrepreneur, a corporate leader, or a PR practitioner, “A PR Practitioner’s Guide to Activist Groups: When and How to Respond” is bound to help you better manage the challenge posed by activist campaigns.
You may find “A PR Practitioner’s Guide to Activist Groups” on Amazon, where it will be available for free on 4/23 and 4/24.