Bookcover “Engagement From Scratch” By Danny Iny
“Engagement from Scratch” is further entitled: “How Super-Community Builders Create a Loyal Audience and How You Can Do the Same”.
Despite how it sounds, “Engagement from Scratch” isn’t a do-it-yourself manual for those seeking an intimate relationship –
Wait a minute — I take that back…
“Engagement from Scratch” is probably the most comprehensive “manual” I’ve ever read on the “intimate relationship” that bloggers share with their followers — how to cultivate that relationship, build it, nurture it, maintain it and make it a valuable and profitable one for both the writer and the reader.
The list of 30 contributors to “Engagement from Scratch” reads like a “Who’s Who” of the most respected and well-known experts in the world on blogging, Internet marketing and sales, entrepreneurship, small business philosophy, self-improvement, copywriting, business development and modeling, social media, marketing psychology, e-commerce and search engine optimization.
These include names like: Guy Kawasaki, former chief evangelist at Apple and founder of Alltop.com; Brian Clark, founder of Copyblogger and one of the world’s leading authorities on copywriting; Mitch Joel, “The Rock Star of Digital Marketing” and creator of “Six Pixels of Separation”; Randy Komisar, partner at Kleiner, Perkins, Caufield & Byers and author of “The Monk and the Riddle”; Anita Campbell, CEO of Small Business Trends; Marcus Sheridan, recognized expert of niche marketing and founder of TheSalesLion.com; Dino Dogan, co-founder of Triberr; Gini Dietrich, author of the 2010 and 2011 Readers Choice Blog ‘Spin Sucks’, among others.
Danny Iny (who solicited and compiled the articles in “From Scratch”), co-authored (with Sean Platt, founder of GhostWriterDad.com) the book “How to Build a Blog: Create Awesome Content, Build Community, and go Viral!”, is a co-founder (along with Peter Vogopoulos, business and marketing coach and popular faculty member at the John Molson School of Business at Concordia University) of Firepole Marketing and has been called by some “the Freddy Krueger of Blogging”.
Danny claims every blog and website must go through four distinct stages to grow an online audience:
Stage 1: Truly Awesome Content — Know who your audience is, and create something extraordinary for them.
Stage 2: Build Your Community — Connect with your other people who can help you along the way — not just the big players that you look up to, but also your peers, who are trying to do the same thing that you are.
Stage 3: Be Everywhere — Do the work to become ubiquitous in the eyes of your audience.
Stage 4: Get Viral — Danny contends that the standard line which says you can get content to go viral “if you get three people to view your content, they will each get three people who will each get three more people, etc.” is a fallacy. If you ask three people to view your content, he says, one won’t look at it at all, one will look at it but not tell anyone else about it and, while the third person might tell three other people, those three probably won’t listen. He insists you do far better to harness the formula: VIRALITY = Epic Content^2 x the square root of Critical Mass x Action (reach/friction).
He has organized the articles by the various experts in “From Scratch” into seven main sections consisting of from three to six articles each. Those sections are:
Section 1: General Principles
Section 2: Know and Love Your Audience
Section 3: Why and How to Do Content
Section 4: Why and How to Do Social Media
Section 5: Be Your Passionate Self
Section 6: Stories and Lessons Learned
Section 7: Step-By-Step
There are so many brilliant, varied (and some even contradicting) suggestions contained within each of the 30 articles that to undertake making a list of even a small percentage of them here would be a overwhelming task. Suffice it to say that the authors of these articles are the “best in the biz”, the “creme de la creme” of the blogging and internet marketing world. This makes the sum-total of their familiarity with, experiences surrounding and unique, individual insights into the subject of “audience building” nothing short of monumental. If you have ever considered, or are presently considering, launching a blog, you simply should NOT do so until you have read “Engagement from Scratch”! End of discussion!
To find out how to get your hot, little hands on this comprehensive, definitive and vital work, please access the following link to Danny Iny’s Firepole Marketing website: http://www.firepolemarketing.com/blog/. There you will find many, many other essential, helpful resources to assist you in your entrance (or even “re-entrance”) into the blogging world.